There is absolutely no creativity in sales and marketing among the political class. Campaigns are meant to help aspirants sell their product (manifesto) to the consumer (electorate). However learned or illiterate the audience is, planning must be involved. Only a fool can ignore this important stage in marketing.
Monitoring and Studying our local politics, I deciphered that during campaigns even professionals operate like goons thus the devoid in marketing concepts.
Kenyan politics is that stinking of corruption, drug and substance abuse, vengeance and all forms of violence. This is the time that even the president in his bid to seek re-election he forgets who he is and desperately dances to the tune of the crowd instead of the other way round. A leader is an artist, who has to find ways to keep his audience entertained. All you have to do is do a survey of their needs and prayers and deliver (Planning). They'll be entertained. That is why they pay you anyway. A leader should be assertive, creative, influential and NOT gullible, God fearing, innovative, etc.
Bribery, violence, street littering, assassination is Hooliganism. In my meditation and figuring out what hooliganism is i found out that it is the curse for lack of education.
We act like nobody is willing to bring sanity to the game. The same way we shone those playing rough during match times when we were kids, should be how we treat such now.
"FOR THE KINGDOM OF GOD BELONGS TO THOSE WHO ARE LIKE KIDS..." (Paraphrased)
Who lied to us that bad can be a new cool. Unless we are under a demonic attack. Now I get it! No wonder violence and electoral malpractice are rife in this part of the world. Unless we want to contest the existence of spirits amongst us.
A team will always be stronger than an individual. Therefore a team leader has to be strong to influence a crowd. For God gives the strength and wisdom necessary for success.
--------''""""""""""""""""-------------
My articles are meant to spur conversations as that is the best way I know how to change the world.
Let's inrerract: #Talk2Santo
Twitter: @DonSantoTBG | Facebook: @DonSantoKE | IG: @OfficialDonSanto
